FALLON is a designer jewelry collection of graphic layering pieces. The collection evokes the aspirational feeling of fine jewelry, but with a clash of pop references and street sensibility. The collection is designed to be mixed, layered and collected season after season.

Dana Lorenz, owner and designer, designs custom pieces for Rihanna, Beyonce, Sarah Jessica Parker, Madonna and Miley Cyrus and other celebrities for performances and appearances.

Italian Vogue recognized Dana as one of their “New Talents” and was twice celebrated at Milan Fashion Week with the publication. She was nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award and was a 2011 finalist for the coveted CFDA/Vogue Fashion Fund.


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