London-based Self-Portrait was launched by Han Chong in November 2013. He feels there is somewhat of a whitespace between fast fashion and high-priced luxury wares. Han has an extraordinary talent to deconstruct classic shapes and develop these into new, more playful and mischievous designs, creating transitional city-wear pieces using luxury fabrics at mid-range price points.
The Self-Portrait perfect girl is the one who isn’t afraid to step out and get noticed. Han’s designs are inspired by street style and contrasting hard and soft silhouettes in experimental fabrics with unexpected textures, that create a feminine aesthetic with classic details. The studio’s collections include statement cocktail dresses, androgynous jackets and perfectly structured tees, mixing classic details to create a modern look. Self-Portrait is deeply committed to reducing its environmental footprint.
Since 2019, the brand has been integrating responsibly sourced fibres into its collections, including organic cotton and recycled chiffon, with the introduction of recycled viscose in 2020. With a global presence, Self-Portrait is available online at self-portrait.com and through flagship stores in London, Bangkok, Beijing, Shanghai, Chengdu, Shenzhen, and Taipei. The brand’s offerings can also be found at select retailers worldwide.
